Reformation is now open at 4823 Bethesda Ave in Bethesda Row. Reformation is a “revolutionary lifestyle brand that proves that fashion and sustainability can coexist,” that combines stylish, vintage-inspired designs with sustainable practices. According to the company, “the new location marks Reformation’s first in the state of Maryland and second in the DMV area, expanding the brand’s global fleet to 41 stores. Like all Reformation stores, the Bethesda Row location incorporates natural and recyclable materials, including sustainable dressing room carpets, vintage furniture, eco-friendly fabrics, hangers made with FSC-certified wood, and reusable deadstock totes. The store will also offset 100% of its electricity usage with renewable energy.
Additionally, the store features six dressing rooms and showcases Reformation’s one-of-a-kind, tech-driven retail concept, which brings the best of its online experience to its physical doors. The result is a more customer-centric shopping experience while remaining, as always, environmentally conscious. Features include:
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Touchscreens to seamlessly send clothes directly to your dressing room without having to physically carry them
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Additional touchscreens in each dressing room to order new sizes or styles
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Fully customizable lighting (“Cool,” “Golden,” and “Sexy Time”) in each room.
Finally, in case you didn’t know, customers can also recycle their pre-loved Reformation goods (Ref Shoes, denim, sweaters, activewear, and outerwear) at any Ref store—including the new Bethesda Row location—through RefRecycling. To participate, customers can drop off their well-worn Reformation pieces and receive credit towards future purchases ($25 for shoes, $20 for outerwear, $15 for denim, $10 for both sweaters and activewear).”