Montgomery County-based California Tortilla is bringing back its Shark Week promotion starting July 23, offering a free Shark Fin Hat with the purchase of a fish taco, with additional free tacos for customers who wear the hat back or post a photo tagging the restaurant.
The promotion coincides with the brand’s 30th anniversary and reflects its continued focus on combining themed events with customer loyalty incentives.
“Shark Week has always brought out the fun in our guests and in us,” said Keith Goldman, President & CEO of California Tortilla. “This promotion is the perfect mix of flavor, nostalgia, and just plain fun. We’re all about delivering bold food and experiences, and nothing says that quite like free tacos and a fin on your head.”
“The return of the Shark Week promotion nods to the brand’s 30th anniversary, a milestone marked by bringing back a few fun, familiar touches that reflect what CalTort does best: bold food, good times, and a little offbeat energy. Whether it’s Pop-Tart giveaways, the Wall of Flame hot sauce bar, or the Burrito Elito loyalty program, the brand has always found ways to surprise and engage its customers beyond the menu. Shark Week is one more example of how CalTort keeps fast-casual fresh, in flavor and experience.”
California Tortilla was founded in 1995 and its first restaurant in Bethesda, Maryland. The chain currently has Montgomery County locations in Gaithersburg, Olney, and Silver Spring.