Urban Outfitters will reopen this Saturday, January 10, in a new location at Westfield Montgomery Mall with an updated store concept focused on a “brighter, more modern, and flexible retail environment.”
The redesigned store will feature a strong focus on styles and brands popular with Gen Z shoppers. According to the company, the new concept is intended to create a more customer-focused experience while maintaining Urban Outfitters’ role as a “destination for discovery.”The updated design also includes modular fixtures, expanded beauty offerings, larger presentations of core UO brands, and brighter, more spacious fitting rooms.
“Our goal is to be the go-to brand and destination for the categories and brands that define our customer’s style, and a source of inspiration through our creativity,” said Shea Jensen, President of Urban Outfitters. “This new format gives us the freedom to shape our stores around our customers, their lifestyle, and the moments that matter most to them.”
