PopUp Bagels has announced it will open its Bethesda location on Friday, July 24, at 7607 Old Georgetown Road on the ground floor of the Solaire apartment building.
The rapidly growing bagel chain has built a devoted following through its small-batch bagels and viral social media presence, earning millions of likes on TikTok. It has also received national recognition, including being named one of The New York Times’ best bagel shops in New York City and winning Brooklyn Bagelfest’s “Best Bagel” award in consecutive years.
PopUp Bagels, which now operates locations in New York, Connecticut, Florida and California, describes its bagels as having a crisp exterior and soft interior, baked in small batches throughout the day for maximum freshness. The Bethesda shop will be the company’s second location in the Washington region, following the opening of its Georgetown store at 1078 Wisconsin Ave. NW in April.
Founder Adam Goldberg said the company began with a homemade bagel recipe shared among friends before growing into a national brand. “When we started baking bagels in my backyard, I never imagined we’d turn it into a national brand,” Goldberg said. “We weren’t trying to start a business—we just wanted to make something great and share it with friends.”
The news of PopUp Bagels opening date was first reported by Bethesda Magazine.
