Bethesda: Donohoe Hospitality Services Appoints Two Vice Presidents

Neeta Mayur Promoted to Vice President, Revenue Management and Seon Heo Promoted to Vice President of Sales and Marketing

Thomas Penny, III, President of Donohoe Hospitality Services (DHS), a division of Bethesda-based Donohoe, announced the appointments of two vice presidents. Neeta Mayur has been promoted to vice president, revenue management, and Seon Heo has been promoted to vice president of sales and marketing.

Mayur will be responsible for further growing Donohoe’s transient RevPAR index and driving overall share to its portfolio with special attention directed towards ramping up new hotels and assisting challenged properties in her new role. As vice president of sales and marketing, Heo will assist Donohoe’s sales leaders to increase its share of the returning corporate, association, legal, citywide, government and extended stay business.

“With vaccination rates rising and infection numbers stabilizing and, in some cases, dropping, it is time for hoteliers to begin more aggressively planning a return to ‘normalcy’,” Penny said. “To that end, Donohoe continues to reward its long-standing associates who have helped us work through the pandemic to date and prepared us for an increase in business and leisure travel as warmer weather returns. Neeta and Seon have demonstrated their commitment to Donohoe’s values, and I can think of no better way to thank them than with these well-deserved promotions.”

Neeta Mayur—Vice President, Revenue Management

With 20-plus years of hospitality experience across front office operations, reservations, sales & marketing and revenue management, Mayur began her hospitality career with Donohoe in 2010 as a revenue manager at the Holiday Inn Washington Capital – National Mall, an IHG Hotel. Shortly thereafter, her role was expanded to include the Holiday Inn Arlington at Ballston, an IHG Hotel along with offering guidance to other DHS hotels. She was promoted to corporate director of revenue management in 2019 and has been instrumental helping to incorporate 1,135 rooms and seven new dynamic brands into three new submarkets over the past 16 months.

“Over the past decade-plus, I have focused on improving revenue management throughout our portfolio,” Mayur said. “I plan to use my new position and regional market knowledge to pursue demand-generating events and larger accounts as the industry and region rebound.”

Seon Heo—Vice President of Sales and Marketing

A 16-year hospitality veteran, Heo joined Donohoe Hospitality Services in 2020 from PM Hotel Group where she served as vice president of sale and marketing. During her tenure with Donohoe, she has played an active role in talent acquisition and providing strategic guidance and mentorship to the company’s sales leaders. Additionally, she has supported efforts to pursue major group contracts, as well as maximizing the use of technology and brand tools to effectively monetize the business. She has experience in full-service, upscale boutique, specialty select and extended-stay properties. Heo has held sales and marketing positions with such well-regarded hospitality groups as Hersha Hospitality Management and The Doyle Collection.

“While group and catering business have yet to return to 2019 levels, I continue to support our corporate and property efforts to maximize the opportunities our hotels have in their respective markets,” said Heo. “I enjoy working closely with our property leaders and intend to drive revenue generation while meeting both Donohoe’s and our ownership groups’ objectives. As the light at the end of the tunnel comes into sharper focus, I look forward to advancing Donohoe further into the next phase of the economic cycle.”