Chipotle Opens New Digital Kitchen Concept

by MCS Staff

Chipotle has opened a new digital-only restaurant at 13801 Outlet Drive at the Briggs Chaney Marketplace in Silver Spring, according to a report by WTOP. The new concept, also known as “Chipotlane,” has no dining room and requires you to order through the Chipotle app, rather than the traditional assembly line format Chipotle is famous for. According to Chipotle, “guests and delivery drivers can collect their digital orders through the Chipotlane drive-thru or walk-up window.” We first reported that Chipotle would be taking over the Little Caesers location in Briggs Chaney Marketplace back in June.

Other “digital kitchen” restaurants in Montgomery County include Ensemble at 4856 Cordell Ave in Bethesda, CAVA at 19865 Century Blvd in Germantown, and Flip’d by IHOP at 8537 Georgia Ave in Silver Spring. 

“Chipotlanes are a key growth strategy for the brand,” said Tabassum Zalotrawala, Chief Development Officer of Chipotle in a 2021 press release regarding the opening of the first Chipotlane in Cuyahoga Falls, Ohio .

 

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