National chain Dollar Tree, which has MoCo locations in Derwood, Gaithersburg, Germantown, Montgomery Village, Rockville, and Silver Spring, has raised the price of all items in their stores from $1 to $1.25.
According to Market Watch, Dollar Tree says the higher prices are not a result of inflation, but rather to allow the company to offer a wider range of merchandise.
Dollar Tree began rolling out the price increase at its 2,000 locations in December. We’re told the price increases at the MoCo locations began this week and the company says they will have all stores switched over to the $1.25 price by the end of the first quarter.
“Lifting the one-dollar constraint represents a monumental step for our organization and we are enthusiastic about the opportunity to meaningfully improve our shoppers’ experience and unlock value for our stakeholders,” said Dollar Tree president and CEO Michael Witynski.
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14 comments
I’m so disappointed in the raise of price. I lived by the 1.00 tree and waited for a store to be close to where I live and now one will be opening close by only to not be a dollar. One less frequent customer unfortunately. I’d likely spend on an average 15-20 at a time but now I won’t shop there so that’s less sales from one customer.I’m sure there’s more potential customers like myself. So not a good business move, especially now..So sad
I think they should change the name to dollar tree plus because now nothing is 1.00 dollar anymore.
It doesn’t matter to me that they raise money on merchandise I am still going to buy there !!!
Disappointed they felt they had to “improve our shopping experience” by our pockets. Some people cannot afford to shop anywhere else and the dollar tree was a blessing for food and for items for the children. But now, there is less for the children since the price has gone up. Shame on you Dollae Tree. Shame!!
I understand the reasoning behind the price increase i.e. wage raises, shipping costs etc., Can anyone name anything on this earth that hasn’t increased in price over the last couple of years? Everything has a price, and with a $0.25 increase that includes a larger variety in thousands of stores? I’d say that’s a win for everyone!
For every 4 items bought at the “$1.25 Tree” there is an additional $1.00 charged. Wow, that really adds up fast.
Walmart here I come!
Why now? Some of us really can’t afford the change. I have cut back on everything in my life. Now the only place I could count on has joined the other greedy astablishments.😩
Everyone saying they won’t shop there enjoy paying even higher prices at dollar general and Wal Mart smart move !!
It never was a dollar store anyway. I never bought just one item. It’s really a twenty dollar store. Plus tax.
I still Love To shop at Dollar Tree I love everything that l buy and the Price doesn’t bother me For $1.25 I still could buy a lot of stuff Like all my cane goods And all my declarations And everything that I need from my house so if you think $1.25 is too much for you don’t go there go to Someplace else to shop Because I’m still gonna go and shop in Dollar Tree
The local Dollar Tree store is also going up to $1.25. But they told they will also have 1 isle that items will cost $5.00. I don’t know yet what items they will have. But they were doing work moving things around the last time I was shopping there. I guess we will all see in a couple weeks when I return there.
I love to shop in Dollar Tree
For many people they wonder why others would complain about a $.25 increase. The fact is that .25 adds up! With the way everything is and has been on people and families over the past few years financially, people are struggling worse than ever! That extra quarter adds up, so for every 4 items, that’s an extra dollar and that’s not including the tax. People’s budgets are so fixed, so tight right now that they cannot afford the extra “dollars” coming from absolute inflation (because let’s be real, there will not be any newer/quality merchandise. That’s just the way the dressed up Inflation for those who dont understand). So when is the name change? Because it’s no longer the dollar tree, it’s the dollar tree with an extra stump cause that’s what’s gonna happen to their customers after they check out being use to the prices that use to be. People budget their money to a “T” when shopping there, people know exactly how many items and how much its gonna cost them everytime they shop. And its because it’s all that they have and can afford. This was a store of rescue, now people will need to be resuscitated because they’ll realize that those quarters, plus tax add up and is gonna take their breath away! I’m sure its gonna be plenty of arguments at the registers during checkout. Trust me I know for a fact, i was an assistant manager at DT for several years, and people do not play about their dollar! Even if it’s just one smh so yea shame on DT, that’s crazy! The one place the world had left that was fair and not robbing people’s wallets but they found a way, a smart (business minded) way to do so. 🤷🏾♀️🤦🏾♀️
People stop crying over a 25 cent increase in price per item. All stores have raised their prices. But the average idiot ooops consumer acts like Dollar Tree is in some way robbing them. Prices going up is now a way of life thanks to our wasteful government. All of those handouts and pish for wage increases cost us all in the long run. People really need to pay attention to how they vote. Those people you voted for are causing excessive and massive inflation. Look at California and NY twhy do you think everything there is and has been so expensive. The leadership those people voted for have done these things there for years. Now the entire country is following down that same path.