Forme Life Opens in Montgomery Mall
Forme Life has just opened it’s first Maryland retail location inside of Montgomery Mall (7101 Democracy Blvd, Bethesda). They sell in-home virtual studios that according to the company, “double as an elegant full-length mirror.” They are aiming to be the Peloton of studio fitness.
Prices for a new Forme Life range from $2,495-4,495. In addition to the hefty initial price tag, you will need to pay a $39/month subscription fee.
Forme Life describes it’s product as “the most lifelike experience to home fitness.” They are meant to be used for cardio, yoga, dance, and strength training.
“FORME Life delivers the most lifelike, one-on-one training experience in home fitness through an elegant full-length mirror that transforms into a personal strength studio for body + mind. Designed by Yves Behar, the studio blurs the line between home gym and home décor.”