Montgomery Parks, part of The Maryland-National Capital Park and Planning Commission, recently received recognition from the Association of Marketing and Communication Professionals (AMCP) for excellence in digital video campaigns at the 2022 VIDDY Awards and 2023 AVA Digital Awards. The international competitions received thousands of entries from the United States and 21 other countries.
The department received two Gold VIDDY Awards in the Commercials/Ad Campaign category for its “Discover Your Happy Place” ads in English and Spanish and an Honorable Mention for the social media campaign, “Work for Montgomery Parks: Your Next Adventure Starts Here.” The group also won a Platinum AVA Award for the digital marketing campaign “Work for Montgomery Parks,” a Gold for a short-form web video on the Parks’ native plant program, and three honorable mentions for short-form videos and a web element. “We are very proud of the communications work we do at Montgomery Parks,” said Mike Riley, director of Montgomery Parks. “It’s wonderful and gratifying when that work is recognized on the international stage.”
Winning VIDDY Award videos:
- Discover Your Happy Place
- Descubra Su Lugar Feliz
- Work for Montgomery Parks: Your Adventure Starts Here
Winning AVA Award videos:
- Work for Montgomery Parks: Your Next Adventure Starts Here Digital Marketing Campaign
- Build Your Own Guide web element
- Brookside Gardens: Strolls for Well-Being Video
- Work for Montgomery Parks: Your Adventure Starts Here Videos
The VIDDY Awards honor video excellence in a digital world with entries from video production companies, cable and broadcast television operations, advertising, design, digital, and public relations firms, corporate communication departments, and individuals. Entrants include videographers, cinematographers, writers, editors, directors, producers, digital artists, influencers, account executives and other creatives.
AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design, and production of digital communication. Work ranges from digital campaigns to audio and video production, website development, social media engagement and mobile marketing.