Sephora opened inside Kohl’s in Calverton and Germantown earlier this year, after Kohl’s announced a major partnership with Sephora that would open 850 Sephora “shop-in-shops” in Kohl’s locations across the country by 2023, in a similar deal to the one struck between Target and Ulta. Sephora previously had a partnership with J.C. Penney that has been slowly winding down ever since J.C. Penney filed for bankruptcy in 2020.
Kohl’s will now be opening Sephora locations in its two remaining Montgomery County locations– Aspen Hill and Gaithersburg. Both are expected to open in mid/late June, according to store representatives. Sephora products that are available online and can be shipped to any of the Kohl’s locations in the area.
The first few hundred shop-in-shops have already opened across the country, with the next wave opening throughout this year. The Sephora shops-in-shop will be about 2,500 sf and will be located at the front of Kohl’s stores. For many stores with two entrances, one will be dedicated solely to Sephora.
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