Vuori to Open First Location in the DMV at Bethesda Row in 2023

by MCS Staff

Federal Realty has announced that Vuori will open its first location in the DMV at Bethesda Row in Bethesda, Md., in 2023. Vuori makes premium performance apparel inspired by the active Coastal California lifestyle — an integration of fitness, surf, sport, and art. It will join Bethesda Row’s sophisticated scene of recently opened and soon-to-be-opened retail:

▪         ANINE BING, a Los Angeles-based fashion brand, featuring everyday wardrobe essentials and investment pieces for modern women seeking a timeless, yet rebellious approach to style, open.

▪         Jenni Kayne, a California lifestyle fashion brand, open.

▪         Madewell, a popular retailer featuring its signature women’s and men’s denim, open.

▪         Simon Pearce, a retailer offering gifts, glassware, tableware, lighting, and home décor, open.

▪         The Sill, featuring plant shopping, repotting, curbside pickup, and in-person workshops, open.

▪         Reformation, a sustainable fashion brand, opening soon.

▪         Farrow & Ball, a U.K. based paint and wallpaper brand, opening soon.

▪         Mejuri, a direct-to-consumer luxury jewelry brand, offering an assortment of fine pieces for everyday wear, opening soon.

▪         Veronica Beard, featuring the latest styles and trends in women’s designer clothing, opening soon.

▪         Nike, opening soon.

“Bethesda Row has been an exclusive retail destination for the neighborhood and the greater community for more than two and a half decades,” said Stuart Biel, Senior Vice President, Regional Leasing, Federal Realty. “We welcome Vuori and recent editions including ANINE BING and Jenni Kayne, which all highlight our desire to curate innovative neighborhoods where people can meet up with friends and family to shop and dine.”

“We are thrilled to add Vuori to the expanding mix of first-to-market stores in the Bethesda neighborhood,” said Vanessa Mendoza, Senior Director, Regional Leasing, Federal Realty. “This is a highly sought-after retail addition for the Bethesda community and visitors to enjoy.”

About Vuori

A new perspective on performance apparel.

Vuori draws inspiration from the active California lifestyle—an integration of fitness, yoga, surf and life. We make products that stand the test of time and hope to inspire others to live healthy, extraordinary lives. Vuori is much more than a brand. It’s a way of life.

Launched in 2015, Vuori delivers elevated, everyday essentials that blur the lines between fitness and life. An active yogi and surfer, founder Joe Kudla was motivated to create clothing that’s Built to Move in. Styled For Life. Today, Vuori is available at retailers around the globe, and has stores in nearly 30 cities, including Malibu, New York and London.

With products that are designed to last, the Climate Neutral Certified brand is committed to sustainability, with a three-tiered approach: involving the use of recycled and sustainable materials, reducing of plastic waste, and offsetting 100% of carbon emissions. Vuori’s Investment in Happiness drives meaning for every area of the business, a philosophy and active commitment to the shared happiness of its team, customers, community, and the natural environment.

For more information, get in touch with us at


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