Westfield Montgomery Announces Culture Pop Live-Art Exhibition

by Patrick Herron

Westfield Montgomery Mall has announced the first annual Culture Pop, a three-week celebration of the cultures and artistry of the local community that will run from September 16-October 9. The event will feature a three-week long, live-art exhibition curated by No Kings Collective will include a series of free events, installations, performances, and specials. Per Westfield Montgomery:
“Westfield Montgomery prides itself as not just an excellent place to shop, but also as a community-focused meeting space, where members from all around the region come together” stated Zeina Davis, Marketing Director, Westfield Montgomery. “Through Culture Pop, we will enliven and activate the center for three weeks with celebrations centered around the cultures and artistry in our community. We will celebrate the rich artistic diversity in our region, both locally and internationally, as well as engage community members through classes, performances, and other opportunities to express and celebrate their own story!”


The main feature of the event will be a live art mural spanning more than 100 feet of Nordstrom Court and into Center Court. The mural will be a collaboration between an eclectic group of local artists including Jamilla Okubo, Aniekan Udofia, Christina Wing Chow and Juan Pineda. The mural will wind through the Nordstrom wing to the Center Court with additional surprise pieces throughout the space. Artists will begin live painting opening weekend, kicking off at 5:00 pm on Friday, September 16 and will continue throughout the next three weeks.


Below is a sampling of some of the key events planned for Culture Pop with more being added to the Westfield Montgomery website every day. To sign up for events, please visit this Eventbrite link.

  • Opening night with live mural painting kicking off at 5 pm with live DJ, Jerome Baker III

  • Kickoff of Under Armour’s new retail space (Under Armour is offering a premium gift with purchase)

  • Beatbox Dads with Max and Root, Sunday September 18, 10:00 am. RSVP link here.

  • Montgomery Makers & Mini Makers series kickoff with Creative Outlets, several events throughout the week. (Sign-up required for select classes. Link for limited seating series here). Montgomery Mini Makers & Dream Aero will also activate with miniature plane painting and craft activities from 11:00 am to 2:00 pm on September 17 and October 9. Open event. No registration required.

  • Musical Petting Zoo with Bach to Rock Bethesda. September 24, 2:00 PM. Open event. RSVP here.

  • Retrospective Film Festival Screening of French Film, “Breathless”, In partnership with Alliance Française of Washington (AFDC), September 26, 7:00 pm. All ticket sales go to AFDC, tickets on sale here (Rated R- intended for adults).

  • Job Fair Jam, Community event with live DJ, chances to win prizes, healthcare services, volunteer opportunities from community partners, and job opportunities from throughout the center, Thursday, September 22, 4:00pm (RSVP for more information here).

  • Kid Fest with Koo Koo Kangaroo, Saturday, October 1, 10:00 am. Opening act with Beatbox Dads and musical features from Bach to Rock Bethesda. Free dessert for every group from California Pizza Kitchen and Malia’s Kitchen Food Truck onsite through event. Free with a donation of coat or sweater for Interfaith Works. Must register with link here.

  • Secret Walls, featuring live DJ music and top artists from the area. Friday, October 7, 5:00 pm. RSVP for a chance to win personalized art by featured artists here.

  • B-Boy/B-Girl Battle, featuring top break-dancers from around the country and Baltimore-based top DJ,  DJ Fleg, Saturday, October 8, 12:00 pm. RSVP here.


In celebration of this cultural event, Dream Aero will offer a 20 percent discount code, CulPopDream, for weekday reservations (code active during event) and Valet Spa will also offer a 20 percent discount using code: CULTUREPOP22. Reservations can be made here, limitations may apply.


More deals, promotions and events from Westfield Montgomery retailers will also be available throughout the three-week celebration.


For a full schedule and sign-up pages for each event, visit Westfield Montgomery Culture Pop events page https://www.westfield.com/montgomery/event-detail/Culture-Pop.


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