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Talent is one of the most important factors influencing where companies choose to invest, expand, and grow. As competition for skilled workers intensifies, employers are embracing a broader talent strategy: one that leverages partnerships. Last week, almost 120 business leaders, elected officials, and members of Montgomery County’s business community attended the Montgomery County Economic Development Corporation’s (MCEDC) panel, “The Talent Advantage: A Growth Strategy for Companies in Montgomery County, Maryland,” to hear how local businesses are capitalizing on the County’s world-class academic institutions, innovation ecosystem, quality of life, and economic development resources to attract and retain top talent.

Moderated by Dr. Anne Khademian, Executive Director at The Universities at Shady Grove (USG), the panel included executives from businesses and institutions across industries, including Lockheed Martin, TrilliumBIO, Thales Defense & Security, Johns Hopkins, Montgomery College, and AstraZeneca, who discussed their companies’ strategies for developing their workforce.

Talent as a Business Strategy

For companies competing in highly specialized industries like the defense industry, access to talent directly influences where they choose to locate and grow. For Lockheed Martin, which employs nearly 1,000 people in Montgomery County, talent is one of the primary reasons the company chose to be headquartered here.

“Talent is in the top one or two reasons why we are in the County,” said Todd Cohen, Senior Lead of Strategic Workforce Development, Lockheed Martin.

According to Cohen, Lockheed Martin begins working with partners to develop their talent pipeline well before students enter the workforce, including partnering with Montgomery County Public Schools (MCPS) on programs such as coding challenges. Lockheed Martin also maintains close relationships with local higher education institutions, including the Universities at Shady Grove (USG).

That local talent pipeline is also an important factor for AstraZeneca, which employs more than 5,000 employees and contractors in Montgomery County. According to Tiffany Lukis, Director of STEM and Community Engagement at AstraZeneca, the company often taps into its alumni base from Montgomery College (ranked #26 nationally among community colleges) and USG (which offers nine different public universities onto one campus), and other local institutions to fill highly technical roles.

Local Companies Are Developing Talent and Not Just Finding It

According to the panelists, investing in existing employees is just as important as recruiting new ones.

At Suburban Hospital, workforce development is closely tied to talent retention. The hospital partners with local educational institutions to provide employees with opportunities to gain new skills and advance their careers. Programs include a Certified Nursing Assistant program through Montgomery College and English as a Second Language classes.

“A huge part of our talent strategy is to prioritize holding on to our top tier talent,” said Corey Lewson, MSW, Program Manager, Workforce Development, John Hopkins Medicine.

For smaller companies, developing talent internally can be especially valuable. Lane Edwards, Vice President of Operations, TrilliumBIO, a biomarker discovery company with fewer than 20 employees based in Rockville, described the challenge of balancing the need for highly specialized expertise with the realities of building a team at an early-stage company.

“When it comes to hiring, we have to be very strategic,” Lane said. “Do we have someone who has the expertise or someone that we can build on?”

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Last week, Montgomery County Executive Marc Elrich signed legislation authorizing up to $420 million in tax increment financing bonds to help finance Viva White Oak, a $2.7 billion investment featuring more than 3 million square feet of lab space, office/medical office, retail, and over 4,400 quality residences. The 280-acre site, which is located adjacent to the FDA headquarters and near Adventist HealthCare White Oak Medical Center, is expected to begin construction this fall.

“This is a project that has been discussed and planned for a long time, and now we are getting to the point where people will actually begin seeing it take shape,” said County Executive Elrich. “VIVA White Oak will bring thousands of homes, good jobs, restaurants, stores, and other amenities to an area of the County that has needed this level of investment for decades. We found a financing approach that allows us to build the infrastructure needed to make this development possible while using the new tax revenue generated by the project to repay the bonds. I appreciate the Council, our State partners, MCB, and especially the East County residents who kept pushing to get us to this point.”

Anchored by Costco and with a focus on innovation and research and development, Viva White Oak represents one of the largest development opportunities in Montgomery County in recent years. Once completed, the development is expected to generate $4.9 billion in annual economic output and give the County $21 million year in new revenue. Additionally, the new development is projected to generate 19,000 construction jobs and 9,000 permanent jobs.

“Viva White Oak demonstrates the County’s continued commitment to supporting growth and investment in Montgomery County,” said Jared Smith, President & CEO of the Montgomery County Economic Development Corporation (MCEDC). “The County’s first TIF gives us another important tool to compete for investment, attract businesses, and create jobs. Montgomery County has tremendous assets and opportunities, and using tools like this strategically will help us translate those strengths into long-term economic growth.”

Viva White Oak is expected to take place in two phases. In phase one, which is expected to be completed by 2031, it will deliver over 960 townhomes, 1,000 apartments, 470,000 square feet of retail space, a 175-room hotel with meeting space, up to 1,279 permanent on-site jobs, and 92,000 square feet of medical office space. Phase two, which will take place between 2033 and 2044, will deliver 1.3 million square feet of life sciences office and lab space, 400,000 square feet of Current Good Manufacturing Practice (cGMP) life sciences manufacturing, almost 2,500 additional housing units delivered, a 150-room hotel dedicated to supporting innovation, and over 3,800 permanent on-site jobs.

Viva White Oak represents the County’s first use of a TIF and follows a push by Montgomery County to remove barriers and create new opportunities for businesses to invest, grow, and create jobs. In July, the Montgomery County Council approved the Job Creation Project zoning initiative, which is expected to cut permitting time in half for development projects that are in Montgomery County’s key industries—including life sciences and technology— or are expected to create at least 200 local jobs, further showcasing the County’s commitment to powering economic growth in target industries.