“Trails Less Traveled” marketing campaign won “Best in Maryland,” award.
Per Montgomery Parks
WHEATON, MD – Montgomery Parks received four awards from the Public Relations Society of America, Maryland Chapter(opens in a new tab) (PRSA Maryland) for creative marketing campaigns and initiatives.
The department received one of the highest honors in the industry winning a “Best in Maryland” award for its “Trails Less Traveled” campaign which encouraged people to social distance by visiting less popular trails during the COVID-19 pandemic.
Each year, PRSA Maryland presents awards to communication professionals who have successfully addressed a communications challenge with exemplary professional skill, creativity, and resourcefulness.
“It’s rewarding to be recognized for these communications projects that provided a huge benefit for park users during the pandemic,” said Kristi Williams, Montgomery Parks Public Affairs and Community Partnerships Division Chief. “By generating awareness of the vast array of parks and trails in our system, Montgomery Parks’ marketing team played a significant role in helping the public safely access and enjoy nature and the outdoors during a very challenging time.”
In addition to the “Best in Maryland” award, Montgomery Parks received three “Awards of Excellence” for its website, digital newsletter, and Open Parkways Marketing Campaign. Parks created all the campaigns to address challenges related to the COVID-19 pandemic.