Montgomery Parks Wins Five AVA Digital Awards

International competition honors excellence in digital communication.

 Montgomery Parks received five AVA Digital Awards for digital marketing campaigns highlighting trails, COVID safety, and activities in parks. The international competition recognizes excellence by creative professionals for the planning, concept, direction, design and production of digital communication. Entries are judged on a creative excellence scale by marketing and communication professionals.

Montgomery Parks awards include:

Platinum Award Winners:

signage for using less popular trails - take the trail less travelled

Trails Less Traveled | Category: Digital Marketing Campaign

The “Trails Less Traveled,” campaign encouraged trail users to explore lesser-known trails to reduce crowds at more popular locations during the COVID-19 pandemic. The campaign featured a new county-wide map outlining trailhead locations and parking. The initiative was promoted on and social platforms and had a reach of more than 785,000 on social media and resulted in a 351% increase (year-over-year) in visits to the trails webpage. The map received 16,900 downloads in ten months.

Discover Your Happy Place | Category: Short Form Web Video < 3 Minutes | Government

Montgomery Parks’ created a series of commercials showcasing parks, trails, and activities.  The commercials featured a Montgomery County family, the Barreras, discovering their happy places on the trails, in nature, and riding the miniature train in Montgomery Parks.

Gold Award Winners:

Be Smart. Do Your Part | Category: Digital Marketing | COVID-19 Digital Response

At the start of COVID-19, the marketing team launched a “Be Smart. Do Your Part.” digital campaign.  The campaign used dozens of infographics to clearly communicate relevant and ever-changing COVID-19 safety guidelines and closures to the public. Elements were in English and Spanish and used on social media platforms and

Virtual Winter Bingo | Category: Content Marketing | Games, Contests

In January 2021, amidst the COVID-19 pandemic, many in-person programs and gatherings were canceled. Montgomery Parks launched a “Virtual Winter Bingo,” for park users to download a bingo card and explore parks, amenities, and facilities that many had never visited. After completing five activities in a row, participants submit photos of the completed activities. The photos were posted on Montgomery Parks’ social media platforms and website, and players were entered in a drawing for a $50 gift card to be used towards future park programs. | Category: Website | Government

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17th Annual Kensington Day of the Book Festival

Now in its 17th year, the Kensington Day of the Book Festival is a family-friendly street festival featuring 150+ renowned authors, poets, and literary organizations. Enjoy live music on five stages, special guest speakers, military veteran writers and comedians, poetry readings, cookbook demos, children's program, and much more.

Admission is free, and attendees will also be able to explore a marketplace of books and food offerings from local vendors.

Not your average book festival! This festival offers something for everyone!

17th Annual Kensington Day of the Book Festival

Sunday, April 21, 2024, 11am-4pm (held rain or shine!)

Howard Avenue, Kensington, MD 20895

Instagram: @kensingtonbookfestival

Contact: Elisenda Sola-Sole, Festival Director

[email protected]

301-949-9416 (text preferred)

FEST OF SPRING Caribbean Wine Food & Music Festival

Get ready to experience the vibrant colors, tantalizing flavors, and infectious rhythms of the Caribbean at the FEST OF SPRING Caribbean Wine Food & Music Festival! Hosted by RHU LLC, this exciting festival is set to take place on May 18, 2024, at the picturesque 16700 Barnesville Rd in Boyds, MD.

Step into a world where the Caribbean spirit comes alive! From 12:00 PM onwards, immerse yourself in a sensory journey that celebrates the unique culture, cuisine, and music of the Caribbean. Whether you're an African American, a Reggae or Soca music enthusiast, a wine lover, or part of the vibrant Caribbean diaspora, this festival promises to delight and captivate you in every way.

Let the enticing aromas of mouthwatering Caribbean dishes tantalize your taste buds. Feast on traditional delicacies prepared by expert chefs, showcasing the rich and diverse culinary heritage of the Caribbean. Indulge in flavorful jerk chicken, succulent seafood, and delectable plantain dishes that will transport you straight to the islands.

Accompanying the culinary extravaganza is a carefully curated selection of premium wines, ensuring the perfect pairing for your palate. Sip on fine wines from renowned vineyards, each sip a reflection of the Caribbean's vibrant spirit. Discover new flavors, expand your wine knowledge, and savor unforgettable moments with every glass.

As the sun sets, get ready to groove to the infectious rhythms of Caribbean music. Feel the pulsating beats of reggae, soca, dancehall, and calypso, moving your body to the lively melodies. Live performances by talented musicians and performers will keep the energy high, ensuring a night of unforgettable entertainment.

Don't miss this opportunity to embrace the Caribbean spirit and celebrate the arrival of spring in style! Tickets are available on AllEvents, so secure your spot today. Join us at the FEST OF SPRING Caribbean Wine Food & Music Festival, where cultures collide and unforgettable memories are made.



2 NIGHT Camping packages available: RV/CAMPER $200 | TENTS $150 Starting on Friday May 17 @ 5pm | 30 RV SPACES | 30+ TENT SPACES



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