Briana has worked in luxury retail for nearly 10 years, first starting in corporate but soon transitioning back to the intimate small-business setting that she missed most. Briana’s passion for childrenswear grew long before her professional career began. Her family owned several luxury children’s clothing boutiques and a children’s shoe store throughout the DMV. She regularly visited all stores, helping out on weekends and developing back of house skills from a very young age. Briana resides in the area with her family and their sweet Cavapoo, Rue!
Maddie has worked with small businesses locally and nationwide as a Marketing and PR Director. With her extensive knowledge in ecommerce, advertising, social media strategy and more, she has aided in such companies’ exponential growth. On a personal note, Maddie is familiar with the hard work it takes to run a successful small business as her husband is a fourth generation jeweler, with a store in Potomac, Maryland. Together they reside in the Lakelands community with their rescue dog, Moo, and their two young daughters, Rosie and Lucy.
Fun fact: The name, RUE + ROE, is a combined adaptation of Briana and Maddie’s dogs and children.