Target has announced an exclusive multiyear agreement with iconic toy brand FAO Schwarz to ignite even more magic and inspiration across Target’s unrivaled toy assortment. Starting mid-October, FAO Schwarz toys will be available exclusively at Target stores, Target.com and FAO Schwarz stores. In addition, Target announced the 10th annual Bullseye’s Top Toys list, presented by FAO Schwarz, which includes the most anticipated toys and games from a wide variety of brands available at Target. Per the press release: With a curated assortment of toys at a variety of affordable prices, more exclusive items and only-at-Target experiences with FAO Schwarz and Disney store at Target, Target will provide guests a one-stop shop for all of their toy-buying needs this holiday season and beyond at all Montgomery County Locations.
“One of the reasons families love shopping at Target is because of our incredible assortment of toys, and that selection is only getting better with our new exclusive agreement with the beloved FAO Schwarz brand,” said Jill Sando, executive vice president and chief merchandising officer, Target. “From hot new items to time-tested favorites, we’ve curated our annual list of Bullseye’s Top Toys to create an easy, fun and affordable way for guests to find just the right gift for every toy lover on their list. Simply put, there’s only one place parents and gift givers need to shop for toys this holiday season — and that’s Target.”
Inside the Target and FAO Schwarz Exclusive Collection and In-Store Holiday Experience
Launching mid-October in all Target stores and on Target.com, the FAO Schwarz assortment will include more than 120 items across all toy categories, with a broad range of toys to inspire magical moments and nostalgic memories signature to FAO Schwarz. Products will range in price from $9.99-$149.99, including 50 toys under $20. The new lineup features the FAO Schwarz Style Runway 4-Sided Fashion Show Playset, FAO Schwarz Ride On Train, FAO Schwarz Makeup Vanity Mirror Set, legacy Dance on Piano Mat and over 50 new plush toys. To celebrate the 160thanniversary of FAO Schwarz, a capsule collection will feature several nostalgic FAO toys under $25, such as the Hot Wheels Collector Set, Funko Toy Soldier Pop, FAO 160th Anniversary Teddy Bear and UNO. Plus, guests will be able to enjoy even more FAO Schwarz toys with new exclusive product drops all season long.
All Target store toy departments will feature dedicated space for FAO Schwarz, including playful store displays to highlight must-have FAO toys. Select Target stores and Target.com will also feature toy demonstrations throughout the holiday season with Target’s toy experts, inviting toy enthusiasts of any age to get creative and enjoy hands-on play within the Target aisles.
“We are incredibly thrilled to partner exclusively with Target after having forged such a successful relationship together over the past couple of years. There truly is no better way to kick off our 160th anniversary than to announce this partnership,” said David Niggli, chief merchandising officer, FAO Schwarz. “FAO Schwarz has been celebrating the wonder of childhood and bringing awe and discovery to all children — and the child inside all of us — for 160 years, and now families everywhere across the U.S. can enjoy this experience at their local Target store.”