Top Agency, a branding, marketing, and public relations company, analyzed digital commerce trends during October 2021 and 2022 to determine the most popular Halloween candy in the United States. While everyone has their own preference when it comes to Halloween Candy, the top 5 in Maryland (according to the data) can be seen below:
5. Reese’s Peanut Butter Cup
4. Butterfinger
3. Skittles
2. Snickers
1. Milky Way
Though Reese’s Peanut Butter Cups came in 5th for Maryland, the candy placed first in more states than any other candy. Milky Way, which placed first in Maryland, also placed first in Florida and Nebraska. The full report for all states can be seen here.