Kelly Campbell, a MoCo native who graduated from Wootton High School in the mid 90’s, has just completed her first year as President of NBC Universal’s streaming service Peacock. Campbell joined Peacock in October 2021 and officially took over the role of President in November 2021 after a year and a half as President of Hulu. Prior to that, she was Hulu’s Chief Marketing Officer and spent 12 years at Google in multiple senior marketing roles.
Per an interview with Deadline, Campbell has “helmed a high-stakes Olympics pivot from poorly received Tokyo coverage last summer to a more fully committed, wall-to-wall outing at the Beijing Winter Games. She leveraged Super Bowl LVII to help Bel-Airbecome Peacock’s first original series breakout. On a broader level, she has led a strategic turn from the platform’s original focus on its free, ad-supported offerings toward boosting premium subscriber levels.”
As President of Peacock and Direct-to-Consumer, Kelly Campbell is responsible for growing and elevating NBCUniversal’s streaming business and spearheading go-forward strategy for the platform. In her leadership role, Campbell oversees teams across programming, marketing, product, technology, partnerships, and data sciences that together support NBCU’s direct-to-consumer portfolio. Prior to joining Peacock in October 2021, Campbell was President of Hulu, where she led the SVOD and live-TV streaming businesses, following a role as Hulu’s Chief Marketing Officer, where she guided overall marketing and drove Hulu’s strategic brand vision and voice. Prior to joining Hulu, Campbell spent more than a decade at Google in marketing leadership roles across the Google Ads and Google Cloud businesses. Campbell is a graduate of Harvard Business School and Vanderbilt University. A respected leader and innovator, Campbell has been recognized as one of Business Insider’s Most Innovative CMOs, the Adweek 50, AdAge’s Women to Watch, FierceCable’s The Fierce 50: Executives Reshaping the Business of Pay TV, and Forbes’ Most Influential Global CMOs.