Vuori has opened its first location in the DMV at 4820 Bethesda Ave, in the space that was previously home to BIBIBOP at Bethesda Row in Bethesda. Vuori makes premium performance apparel inspired by the active Coastal California lifestyle — an integration of fitness, surf, sport, and art.
Vuori draws inspiration from the active California lifestyle—an integration of fitness, yoga, surf and life. “We make products that stand the test of time and hope to inspire others to live healthy, extraordinary lives. Vuori is much more than a brand. It’s a way of life.”
Launched in 2015, Vuori delivers elevated, everyday essentials that blur the lines between fitness and life. An active yogi and surfer, founder Joe Kudla was motivated to create clothing that’s Built to Move in. Styled For Life. Today, Vuori is available at retailers around the globe, and has stores in nearly 30 cities, including Malibu, New York and London.
With products that are designed to last, the Climate Neutral Certified brand is committed to sustainability, with a three-tiered approach: involving the use of recycled and sustainable materials, reducing of plastic waste, and offsetting 100% of carbon emissions. Vuori’s Investment in Happiness drives meaning for every area of the business, a philosophy and active commitment to the shared happiness of its team, customers, community, and the natural environment.
Featured photo shows a different Vuori location