Last month we let you know that Dream on Me, the New Jersey-based company that recently purchased Buy Buy Baby’s brand and digital assets for $15.5 million and was a supplier for the store, was the successful bidder for 11 store leases at a bankruptcy auction for about $1.17 million. Buy Buy Baby’s sole Montgomery County location, at 1683 Rockville Pike in Rockville’s Congressional Plaza, closed its doors on Sunday, July 30th, but will be one of 11 stores that will reopen. The store may reopen as early as this fall.
According to a CNBC report, “The group that bought Buy Buy Baby’s intellectual property at a bankruptcy-run auction in June, the owners of baby goods retailer Dream on Me, plans to reopen 11 stores in the Northeast as soon as this fall.” The Montgomery County location in Rockville, which is Buy Buy Baby’s first ever location is included in the openings. The report goes on to say that there is an “ambitious plan to return the brand to its glory years, with 100 to 120 stores over the next one to three years.”
Featured photo courtesy of Google Maps.