Paris Baguette to Open Bethesda Location; Bakery Has Goal to Open 1,000 Locations in the U.S. By 2030

Paris Baguette, “the neighborhood bakery café where communities come together over expertly crafted baked and brewed goods”, will be opening a Bethesda location on the the ground floor of the new Sophia Bethesda Apartments at 4924 St. Elmo Ave.

Paris Baguette opened its first Montgomery County bakery in Rockville Town Square in the summer of 2023. The Rockville Town Square location is located at 101 Gibbs Street and offers Korean and French baked goods. Franchise agreements have been signed to expand across 25 states with approximately 200 locations currently in the United States. The Bethesda location is the first tenant to sign on at the Sophia Bethesda apartments. Two more retail spaces are available on the ground floor (plans below).

“The increased interest we’ve seen in franchise agreements and rapid expansion through new store openings at Paris Baguette is a testament to the success we’ve seen by focusing on the elevated bakery café experience and creating an emotional connection with our guests,” said Darren Tipton, Chief Executive Officer, Paris Baguette America. “We set an aggressive goal to open 1,000 locations in the U.S. by 2030 and we’re on track to exceed this plan with strategic direction on growth, quality products, customer experience, and innovation.” The news of Paris Baguette’s Bethesda location was first reported by Robert Dyer.