Party City emerged from bankruptcy last year after closing nearly 40 stores. Many of its existing stores have undergone or will undergo a remodel, which among other distinguishing features, provides a reinvented balloon shopping experience while “bringing birthday shopping to the next level.” The Gaithersburg store will be hosting a “Grand Reopening” on May 25th, though representatives tell us the store didn’t actually ever close. Other stores nationwide are expected to do the same.
Per Party City VP of Merchandising Dion Miliaresis, Party City has “moved away from the traditional aisle experience and have developed two birthday worlds within each store. One is dedicated to kids birthdays, and one for general birthday celebrations. These are complete mini-shops, with everything brought together in one place – this makes it easy for the customer to find everything they need and to hopefully discover a few surprises and fun ideas to add to their celebration along the way,”
This new format also allows for testing of new product assortments, especially focused on categories related to kids celebrations; such as trending favors, toys, and more. Additionally, the updated queue experience allows for engaging, bold merchandising statements, with opportunities to continually adjust what is featured.
The Sun, a national publication, reported that the “first redesigned store opens Saturday, May 25 in Gaithersburg, Maryland.” Local representatives let us know that the store has already been remodeled and didn’t actually close. Saturday, May 25th will still be a “Grand Reopening” celebration that will offer deals and discounts. Shoppers at the Gaithersburg location can take advantage of several offers on May 25th, including:
• 25% off a single item for all customers
• 10% off balloon orders placed in-store
• $25 gift card for the first 25 customers.