In 2011, ISI Elite Training founder Adam Rice opened his first facility in Myrtle Beach, South Carolina. Adam selected the name ISI Elite Training based on Proverbs 27:17: “Iron Sharpens Iron, as one person sharpens another.” Now, the training facility has signed on to open its first Montgomery County location in the Traville Village Center in Rockville.
ISI Elite Training will be taking over the space that was previously home to Shimmer Salon & Spa at 9734 Traville Gateway. With more than 40 locations open across 13 states, ISI Elite Training is projecting 100 total open locations in 20 states, with 225 total awarded locations by the end of the year. An opening timeframe is not yet available for the location.
Per ISI Elite Training: “In 2019, ISI Elite Training opened its successful boutique gym concept to franchising built on a philosophy of community alignment where like-minded people inspire, motivate, and hold each other accountable to achieve their desired results. ISI Elite training sessions are led by energetic and nationally certified coaches. Each workout takes members through a fast-paced Athletic Based Training (ABT) session, burning up to 1,000 calories in 50 minutes. ISI Elite training programs build self-confidence, increase muscular strength and endurance, burn fat, and improve flexibility for all fitness levels.” Featured photo courtesy ISI Elite Training. Photo below by Google Maps.
