Slick City, a “waterless water park” that offers indoor slides and action sports in spaces that range from 25k-55k SF, it bringing a location to Potomac Mills in Dale City, according to a Biz Journals report.
“Slick City Northern Virginia” is taking over the space that was home to Buy Buy Baby at 2700 Potomac Mills Circle, but it’s still unknown whether it will be taking the full space or just part of it. There are currently open locations in Arizona, Colorado, Missouri, and Texas, with dozens of locations coming soon and additional territories for potential spaces already awarded in more areas, including Washington DC. Maryland has not yet been identified as a territory.
Unlike other out-of-home entertainment parks, Slick City touts itself as an all-ages brand. “The unique attractions are created for both the young and young-at-heart to enjoy and create new experiences with their loved ones, and has an unusually high rate of paid visits by adults and parents; currently more than 24% of revenue is generated from passholders over the age of 18! The all-ages appeal extends into exciting in-park events like Adult Night, Glow City, and especially birthday parties.”
Founded in 2021 by Bron Launsby and Gary Schmit, Slick City’s mission is to combine proprietary, “We’ve gotta do that!” attractions with an exceptional guest experience to inspire, engage and entertain thrill-seekers of all ages. Slick City offers a first of its kind experience as the world’s first “waterless water park” that truly appeals to all ages, according to the company.
“Committed to growth, innovation and the success of its network, Slick City unveils new proprietary slides frequently while protecting the benefits of its research and development for its affiliate partnership, including vigorous patent protection. It has 40 patents filed or granted (and counting) in the US and abroad for their proprietary slides. The brand is eager to expand rapidly throughout the U.S. and is looking for potential partners with a background in location-based, fast-paced business management who love to have fun and create engaging and inspiring entertainment experiences for others.”