Carmen’s Italian Ice is bringing back its annual “Pay the Price of the Weather” promotion at its Rockville location (1115 Nelson St) and Kensington location (10309 Kensington Parkway) on Thursday, January 23, and Friday, January 24.
The cost of a small Italian ice will match the outdoor temperature (e.g., 32 degrees = $0.32). Customers can substitute gelati for an additional $1 (small) or $2 (large). The promotion is cash-only or redeemable with Carmen’s gift cards.
While not a major revenue driver, owner Jason Mandler says the promotion is a fun way to treat loyal fans during the off-season, when frozen treats aren’t typically top of mind.
About Carmen’s: It started with a simple idea. Introduce homemade gourmet Italian Ice to the Washington DC area. Jason Mandler – a native of Parsippany, New Jersey – opened Carmen’s Italian Ice & Cafe in Rockville, MD in 2001. Tracing its roots back to Philly and South Jersey where this dessert has been a mainstay for years, Carmen’s offers homemade, gourmet Italian Ice in over 60 flavors. It also now offers frozen custard, shakes, and a toppings bar.