Gaithersburg

Popular Gas Station Restaurant Taco Bar El Guero to Relocate and Rebrand

Taco Bar El Güero, located at 10003 B Fields Rd in Gaithersburg, boasts a rich history as a family-owned establishment since 2003. Originally launched in a gas station, the business took over a sandwich deli and beer and wine store and transformed it into a beloved Mexican food destination. Now, over two decades later, this popular restaurant is relocating, albeit just a short distance away.

Scheduled for a September/October move, Taco Bar El Güero is set to cross the street to the Downtown Crown development in Gaithersburg, occupying the former BurgerIM and SmashBurger site at 200 Ellington Ave. Along with the move, the restaurant will rebrand to El Güero Mexicano.

The Valdivia family, the restaurant’s owners, assures that the menu and pricing will remain largely unchanged, with only minimal modifications. They plan to reinstate the much-loved salsa bar and expand the breakfast offerings. While the current establishment’s beer and wine store will not make the move, the menu will feature beer, wine, and a concise tequila-only cocktail selection.

Renowned for its local, family-owned and operated charm, Taco Bar El Güero underwent an image refresh in 2020, introducing a new logo that highlights Jose Valdivia, a recognizable figure among regular patrons. The restaurant’s success has spurred growth, including the opening of a sister location, Ixtapalapa Taqueria, in Gaithersburg in 2017, La Gula Mexicana in Germantown in 2021, and Mayan Monkey Brewery in Olde Towne Gaithersburg earlier this year.