Bethesda Row will welcome the return of Frankie’s on the Park, a popular tween and teen fashion brand, for a pop-up shop running October 4 through October 13, 2025.
Known as a go-to destination for trend-forward yet age-appropriate apparel, accessories, and gifts, Frankie’s on the Park has built a devoted following in Chicago and Los Angeles and has steadily expanded its reach in the D.C. metro area. The brand has hosted a series of in-home trunk shows locally and previously operated a successful pop-up at Bethesda Row. This fall, it is returning for a longer stay, offering even more opportunities for local shoppers to connect with the brand in person.
“We are so excited to come back to Bethesda Row and the D.C. area,” said Frankie Burik Bird, Director of Growth for Frankie’s on the Park. “Over the years, we’ve loved hosting trunk shows and meeting so many amazing girls and families across the DMV. This time, we’ll be here for a longer period, which means more time to shop, style, and hang out IRL together.”
The pop-up will showcase Frankie’s signature curated collections, ranging from everyday staples to special-occasion looks, as well as exclusive styles and surprise in-store activations. Shoppers can expect an experience designed to inspire confidence and celebrate personal style.
Bethesda Row officials said they are proud to welcome Frankie’s on the Park back as part of their continued commitment to offering fresh, family-friendly shopping opportunities for the community. The pop-up will run October 4–13, 2025, at Bethesda Row. For more information, visit frankiesonthepark.com or follow along on Instagram at @frankiesonthepark.
