7-Eleven will celebrate its 98th birthday this Friday, July 11, by offering customers a free small Slurpee at participating locations nationwide. This year’s Slurpee Day includes new additions like limited-edition “Tongue-toos” tattoos and the return of the blue pineapple-berry Mountaion Dew INFINITE SWIRL flavor. The “Free Slurpee Day” tradition began in 2002.
According to 7-Eleven, “This Slurpee Day, we’re mixing things up with new flavors, our celebratory swag and even a twist designed to mark tastebuds in the coolest way possible,” said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven, Inc. “We love finding new ways to amp up the Slurpee drink experience and creating lasting moments for our customers, on Slurpee Day and all year round.”
Customers can celebrate Slurpee Day in more ways than one, including:
- Another Free Slurpee Drink: Loyalty members can keep the celebration going all month long by scanning their rewards information on Slurpee Day to get a coupon for another free small Slurpee drink to redeem before July 31.***
- Birthday Collection Capsule: Whether a July 11 birthday twin or just a die-hard Slurpee drink enthusiast, fans can check out the popular Birthday Collection capsule from 7Collection™, the retailer’s official online merchandise shop, for the perfect way to gear up for Slurpee drink season in style.
- 7NOW Delivery: To keep the party going beyond the store, 7-Eleven is giving customers $7.11 off a $20+ purchase when they use promo code 711DAY via the 7NOW® Delivery app, allowing them to enjoy the festivities from wherever they are.