JOOLA will open a new retail store at Pike and Rose in North Bethesda on Black Friday, November 28.
As part of the opening events, world No. 1 pickleball player Ben Johns will hold a meet and greet and autograph session on Saturday, November 29 from 11 a.m. to 12 p.m. Shoppers will also have the opportunity to receive a complimentary gift with certain in-store purchases while supplies last.
The store will offer JOOLA equipment, apparel, and accessories, along with programming and product demos for visitors.
“Montgomery County has always been part of the JOOLA story, and opening our signature store here is a reflection of our deep roots and our future ambitions,” said Richard Lee, CEO and Owner of JOOLA. “This space is a celebration of how far pickleball has come, and a commitment to supporting the players and communities driving its growth worldwide.”
The store’s opening comes after JOOLA moved its U.S. headquarters from Gaithersburg to Pike and Rose in March 2025, consolidating its operations in one location. The new space allows players to test JOOLA paddles, apparel, and accessories in person with support from staff knowledgeable about the brand’s equipment.
“As a kid growing up in Montgomery County, I began with table tennis and eventually found my passion for pickleball. Back then, having a JOOLA store locally would have made a huge difference; being able to explore equipment, learn from experts, and immerse myself in both sports would have been incredible,” said world pickleball #1 Ben Johns, “Now, with JOOLA opening this first location, it’s exciting to know the next generation will have that exact opportunity right here at home.”
