Red Ribbon Bakeshop, a Filipino bakery chain, opened its new Wheaton location last Saturday, September 23 at 9am just as heavy rains moved through the area with Tropical Storm Ophelia. That didn’t stop hundreds of customers from showing up to support the bakery’s first Maryland location– arriving as early 3:30am. One customer, Mr. Eugie Ariaga of Rockville, became Red Ribbon’s first-ever Maryland customer. He won “one year of sweetness”– a Mango Supreme Cake every month for a year.
The bakery is located at 2501 University Blvd W, right next to the Anchor Inn sign that still stands. Currently, Red Ribbon Bakeshop has over 200 locations across the Philippines and 39 in the United States. In 2005 it was acquired by Jollibee Foods Corporation, which opened its first D.C. area Jollibee location at Wheaton Mall in 2021.
More about Red Ribbon: In 1979, Amalia Hizon Mercado, husband Renato Mercado together with their five children, Consuelo Tiutan, Teresita Moran, Renato Mercado, Ricky Mercado and Romy Mercado established Red Ribbon as a small cake shop along Timog Avenue in Quezon City. The cakes developed by daughter Teresita Moran are what gave Red Ribbon its prominence in the dessert market of the Philippines. In 1984, it opened its first overseas outlet in West Covina, California. The company began franchising in 1999. Today, there are more than 200 branches all over the Philippines and 39 in the United States as it continues to expand.
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