The NOW Massage, a growing franchise that describes itself as “disrupting the wellness space with high quality, affordable massage services in an inspired setting” is now open in Bethesda. The boutique, located at 6917 Arlington Road, Suite G2, will be owned and operated by area residents Altair and Shari Exum.
“The NOW Bethesda provides a relaxing city-side oasis for visitors and locals looking to recharge their energy through the healing benefits of massage therapy,” said Franchise Owner Altair Exum. Together with his wife Shari, the duo brings a wealth of hospitality, retail and business experience to their new endeavor with The NOW.
For the boutique’s grand opening week from Tuesday, April 23 to Tuesday, April 30, all massage bookings will receive a complimentary enhancement. Guests can choose from two of The NOW’s best-selling signature add-on treatments to amplify their therapeutic massage including: Hemp Calm Balm, a cooling peppermint salve elevated with the calming benefits of broad spectrum hemp to target sore muscles, or Herbal Heat Therapy, in which heat packs are used on the neck and back during treatment to provide a deeper sense of relaxation.
The NOW’s Ritual Membership offers guests an opportunity to make massage a part of their monthly or bi-monthly self-care routine with packages that include savings on massages, roll over credits, perks and To schedule an appointment for a massage at The NOW Bethesda, guests can book online, download The
NOW app or call 301.701.6046.