Alex Baby and Toy, a concept from FYE that opened on the lower level of Montgomery Mall in April 2022, has announced it will be closing.
The location is currently offering 30-50% off all merchandise, with all sales being final. A representative at the store tells us it plans to remain open through October.
Alex Baby and Toy offered “everything from legos and baby essentials to LOL’s and STEM.”
According to Billboard, FYE was purchased by Sunrise Records in 2020. Sunrise paid $10 million to take over ownership of the 200-store chain. The purchase included assuming some of the chain’s liabilities including, accounts payable, store leases, and the chain’s frequent buyer membership program while also gaining a target inventory of $40 million. It also took on all FYE employees. FYE closed its Wheaton Mall location in January 2019 and its Lakeforest Mall location one year later in January of 2020. There is another Alex Baby and Toys listed as being in Holyoke Mall at Ingleside in Massachusetts, but the phone number is not currently active, so it may also be opening soon.