Benjamin Moore (Luu Color Center) Reopens Tomorrow 1/16, but There’s More to the Story

by MCS Staff
Benjamin Moore (Luu Color Center) Reopens Tomorrow 1/16, but There’s More to the Story


Toan Luu has owned and operated a Benjamin Moore franchise on Nicholson Lane in Rockville for over 20 years.


Sadly, he was admitted to the ICU at Shady Grove Adventist on January 4th with Covid symptoms after being rushed over from urgent care via ambulance. He tested positive for Covid and fought for a week before passing away on January 11th at the age of 57.


Toan Luu was born and raised in Vietnam. He always has wanted a better life for himself and moved to the United States when he was a teenager. He worked hard to learn the American language and became a proud U.S. citizen in January of 1988.


10 years later he received a small business loan from a close family friend, and in 1998 was able to accomplish his American dream– becoming the the owner of a Benjamin Moore franchise.


He set up his shop, Luu Color Center, Inc., at 5022 Nicholson Lane Rockville, MD 20852 and has been at the same location for over 22 years.


His daughter Huong remembers working with her dad on Sunday’s when she was a little girl. She loved watching him interact with customers and seeing him go above and beyond for his customers.


“Over the years, my dad’s customers became his friends. He loved them dearly. Every day, he would arrive at the paint store around 4:30am to clean the store and do inventory. His customers primarily consisted of small independent contractors that would arrive anywhere between 5:30am – 8:00am to pick up their orders before they went off and started their day. He always had a warm smile and a dad joke ready to go to greet his customers.” Huong told us.


Toan didn’t take a day off in ten years and poured his heart and soul into his paint store.


Huong will be taking over the paint store and continuing his legacy by providing his customers with the best service possible.


She tells us “this paint store will continue on with integrity, honesty and dedication to the community in which we serve. While I am transitioning to take the paint store over full time, I would greatly appreciate all of the help and support that I possibly can.”


The paint store will reopen tomorrow, Saturday, January 16th.


The store hours will be from 7:00am until 5:00pm on Saturdays and from 9:00am until 5:00pm on Sundays. They hope to be at full capacity by Monday, January 18th and they plan to operate from 6am-6pm Monday-Friday.


Online Orders – customers will be able to place their orders via email and Huong will be fulfilling the orders at the store and have it readily available for curbside pickup.

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