CAVA, Which Opened its First Restaurant in Bethesda in 2011, Unveils New Logo

by MCS Staff

CAVA, the largest restaurant operator in the Mediterranean category in the U.S. restaurant industry, has opened over 200 restaurants since opening its first fast-casual spot in Bethesda in 2011. Today, the restaurant unveiled a brand new logo that will provide a “new, warm look that will grow with us as we continue to expand the CAVA table.”

In 2006, first-generation Greek Americans Ted Xenohristos, Ike Grigoropoulos, and Dimitri Moshovitis launched the full-service Cava Mezze restaurant in the Traville Gateway shopping center (Rockville), with Moshovitis as executive chef. Following the launch of four additional restaurants, in 2008, Xenohristos, Grigoropoulos, and Moshovitis launched a line of dips and spreads to over 200 stores, including Whole Foods Market. In 2009, Brett Schulman joined them as CEO and co-founder of the fast-casual chain CAVA (originally called Cava Mezze Grill, later rebranded as Cava Grill and then simply as CAVA). The group opened the first Cava restaurant in Bethesda in January 2011. Below you’ll see the message that accompanied the new logo:

“In 2011 we opened the doors to our very first CAVA restaurant in Bethesda, MD. Since then we’ve opened over 200 more restaurants, created a line of grocery products (crazy feta! hummus! tzatziki inspired by our co-founder Ted’s mom’s recipe!), introduced our community to bold Mediterranean flavors, and lots more.
To continue our mission of bringing heart, health, and humanity to food, it’s important that we show up as our best selves. Today we’re excited to announce our brand refresh—a new, warm look that will grow with us as we continue to expand the CAVA table. Take a seat, we’re so glad you’re here.
Special thanks to the CAVA in-house creative studio and our incredible partners Colophon Foundry and Igor Bastidas.”


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