Ever/Body, a woman-led beauty and wellness company that announced $55.5 million in series C funding earlier this summer, is opening it’s first Maryland location in Potomac’s Cabin John Village. At that time, Ever/Body announced plans to expand into new markets, starting with the opening of six locations across the East Coast by the end of 2022. In addition to its three existing NYC locations, Ever/Body will open three new locations in the greater New York City area, and three in the DC Metro area (Logan Circle in D.C. and Arlington in addition to Cabin John Village). Plans for further nationwide expansion are on the horizon in the near future. We don’t have an expected opening date, but we are told construction on the location will begin in the near future.
Ever/Body created a proprietary training program for providers that includes 300-500 hours of clinical practice and didactic lectures, far exceeding the current industry average. The program is led by a team of internal educators and outside experts and will roll out nationally as the business expands. A hallmark of the curriculum is its comprehensive diversity and inclusivity training to ensure that all clients’ needs are met with the highest standards.
“Ever/Body is reimagining cosmetic dermatology with an offering powered by technology and supported by an inclusive, high-quality standard of care,” said Jason Schneider of Addition. “The brand’s approach to service, combined with provider expertise, is uniquely positioned to grow the category and we look forward to supporting Amy and the Ever/Body team as they continue to expand their footprint.”
“Over the past few years, we’ve had the privilege of serving every client that has come through our doors with an individualized treatment plan, the highest level of medical expertise and an engaging service experience,” said Amy Shecter, CEO of Ever/Body. “Our goal is to change the industry from the inside out. For our providers, we’ve built a more advanced career path with on-going education and professional development. For our clients, we’ve coupled this provider expertise with a tech-enabled service experience that supports their beauty and wellness goals. We look forward to bringing this new standard of care to more providers and more clients as we expand.”
About Ever/Body: Ever/Body opened its first location in New York City in 2019, pioneering a first-of-its-kind approach to cosmetic dermatology that combines an unparalleled industry standard of medical expertise with a convenient and modern client experience. Ever/Body leverages its proprietary technology platform to create a seamless and personalized client journey, from appointment scheduling to pre- and post-treatment care. Ever/Body is also leading the category with its best-in-class provider education program, which ensures that providers are able to treat a diverse range of clientele, including all ages, skin tones, body types, and genders. The company, part of the Redesign Health portfolio, is led by CEO Amy Shecter and features a predominantly female leadership team.