AMC Theaters, the largest theatrical exhibitor in the United States and the world, announced Sightline at AMC – a ticket pricing initiative based on seat location within each auditorium. AMC describes this as giving moviegoers multiple options to meet their viewing preferences. “With Sightline at AMC, moviegoers now have the option to pay less, or more, for a movie ticket based on their seat selection. The initiative has already rolled out to select AMC locations and will be expanded to all domestic AMC and AMC DINE-IN locations by the end of the year.” Montgomery County has three AMC locations– Montgomery Mall in Bethesda, Rio Lakefront in Gaithersburg, and Wheaton Mall in Wheaton.
Additional information per AMC: Sightline at AMC more closely aligns AMC’s approach to seat pricing with the experience-based options offered by other entertainment and event venues, and offers three different seat-pricing options: