Updated 9/30: gorjana has released the following details on it’s Bethesda opening:

Opening October 15th
Address: 4810 Bethesda Avenue, Bethesda, MD 20814
Hours: Mon – Thurs: 10am – 7pm; Fri – Sat: 10am – 8pm; Sun: 11am – 6pm

gorjana, the popular Southern California based jewelry brand, announces the opening of its newest retail location at the Bethesda Row neighborhood. gorjana continues an impressive retail expansion with Maryland becoming the 23rd retail storefront throughout the US since its first brick and mortar opened in 2016.

Located at 4810 Bethesda Avenue, the new gorjana storefront will be outfitted with the brand’s signature details including light, mango wood finishes, brass hardware details, live greenery and blue bohemian shibori fabrics reminiscent of the Pacific Ocean. Upon entering the store, guests are meant to feel as if they’re walking into a welcoming coastal bungalow in the brand’s hometown of Laguna Beach, California.

“While our roots are based in Laguna Beach, our customer base in the Washington, DC and Bethesda areas has been growing exponentially over the years, so we are thrilled to launch our retail experience at Bethesda Row,” said Gorjana Reidel and Jason Griffin Reidel, gorjana co-founders. “We look forward to bringing our quintessentially Californian style further into the East Coast and we are excited to introduce and re-introduce the community to gorjana.”

To further immerse the brand, gorjana will be commissioning a mural with members of the local community on the 80 foot exterior of the Bethesda location. The mural will become a centerpiece of the storefront and will provide shoppers a fun and interactive moment outside of the store – to help compliment the warm and inviting interior.

“We are pleased to welcome gorjana’s first DC-metro location to Bethesda Row’s exciting and evolving mix of retail shops and restaurants,” says Vanessa Mendoza, Senior Director with Federal. “With its classic style, the beautiful jewelry line is an ideal fit for the types of brands and products our customers and neighbors love to shop,” Mendoza adds.

Guests will be able to take advantage of on-site bespoke engraving while shopping the latest gorjana collections, fine jewelry as well as its leading core items with prices ranging from $38 to $700.

Store hours will be 11:00 a.m. – 7:00 p.m., daily.


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