Updated on 10/22 to reflect locations of both spas
Privai, the luxury skin and body care line, announced the expansion of its brand earlier this week with the debut of Privai | Spa + Salon.Per the press release, they will open a Pike & Rose location followed by a Gaithersburg location here in MoCo.
Per the Pike & Rose Instagram account, Privai is expected to open by the end of the year. The Gaithersburg location (Kentlands) is expected to open early next year. Both will move into the previous locations of Mynd Spa, per the Privai website. Mynd Spa closed all locations permanently in March of 2020. Full press release below:
Focused on personalized wellness for the whole being, each destination will deliver signature experiences, unsurpassed services, rejuvenating treatments, and results-driven products. Located throughout the Washington, DC metropolitan region, the first two locations to open this year will be Westpost (formerly Pentagon Row) and North Bethesda’s Pike & Rose followed by Fairfax Corner, Reston, Gaithersburg and Tyson’s Corner early next year.
Founded upon the belief that everyone deserves “spa in a bottle” skincare products that provide accessible luxury and rejuvenation, Christina Stratton and Ilana Alberico developed the Privai line following the success of their spa and wellness management company, Innovative Spa Management (ISM SPA).
This next evolution of the Privai brand brings their passion about self-care and personalized wellness to life in order to better serve individuals’ body, mind, and sense of self.
“We are thrilled to evolve Privai into a personalized lifestyle brand because we are committed to delivering a world-class experience,” said Ms. Stratton, co-founder and CEO of Privai. “We want to offer a place that truly realizes individual needs: from spa and body treatments to salon and beauty services. We understand that no two guests are alike, and it is this belief that inspires us to curate unique experiences, one’s antidote for respite and recharging.”The new Privai | Spa + Salon locations will be managed by ISM SPA and include a partnership with the co-founders’ newest technology innovation, Spa Space, an app which pairs expert licensed providers and stylists to meet customer’s needs. In addition, Privai | Spa + Salon locations will open under the guidance of Anne Melby, who has joined ISM SPA as Senior Vice President and will be responsible for overseeing operations for ISM SPA and all Privai | Spa + Salon locations. A highly respected and accomplished industry veteran with over 20 years within the hospitality and wellness sectors, Ms. Melby has held multiple positions with Red Door Spa Holdings, in addition to managing her entrepreneurial venture, Fractional COO Hospitality Spa & Wellness.For more information, please visit www.privai.com.
