Last year Kohl’s announce a major partnership with Sephora that would open 850 Sephora “shop-in-shops” in Kohl’s locations across the country by 2023, in a similar deal to the one struck between Target and Ulta. Sephora previously had a partnership with J.C. Penney that has been slowly winding down ever since J.C. Penney filed for bankruptcy in 2020.
Kohl’s has Montgomery County locations in Aspen Hill, Calverton, Gaithersburg, and Germantown, and is about to start construction on the first Sephora shop-in-shop location at the Calverton location, which is in the orchard Center on Cherry Hill Road. This will be the first Kohl’s location in Maryland to add a Sephora.
Germantown will likely be next, as a Sephora is anticipated to open within Kohl’s this upcoming summer. As of now, there are no plans to open Sephora shop-in-shops in the Aspen Hill or Gaithersburg locations, but that could change as the year goes on. Sephora products are available online and can be shipped to any of the Kohl’s locations in the area.
The first 200 shop-in-shops have already opened across the country, with the next wave opening throughout this year. The Sephora shops-in-shop will be about 2,500 sf and will be located at the front of Kohl’s stores. For stores with two entrances, one will be dedicated solely to Sephora.