Alex Baby and Toys, a new concept from FYE, will be coming soon to Montgomery Mall. It will be located downstairs next to Old Navy. Though the FYE website lists two locations at Montgomery Mall (doesn’t specify that the locations are not yet open), we are told there will only be one in the mall.
Signage is up on the exterior of the upcoming toy/baby product store, but construction remains ongoing inside. As of now, there aren’t many details as to what the store will provide, but the name is pretty telling.
There is another Alex Baby and Toys listed as being in Holyoke Mall at Ingleside in Massachusetts, but the phone number is not currently active, so it may also be coming soon.
According to Billboard, FYE was purchased by Sunrise Records in 2020. Sunrise paid $10 million to take over ownership of the 200-store chain. The purchase included assuming some of the chain’s liabilities including, accounts payable, store leases, and the chain’s frequent buyer membership program while also gaining a target inventory of $40 million. It also took on all FYE employees.
FYE closed its Wheaton Mall location in January 2019 and its Lakeforest Mall location one year later in January of 2020.
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