Washington wide receiver Terry McLaurin has excelled on and off the field since he was drafted by the team in 2019. Now, the star player has released a new cereal for a limited time– Terry McLaurin’s Crunch Time Flakes. All of the proceeds benefit his Terry McLaurin Foundation.
The Terry McLaurin Foundation seeks to help underserved children become the best version of themselves by providing them with the tools to succeed in the classroom and in society. This includes educational support, health and wellness assistance, and mentorship.
To make this possible, he is working with PLBSE, who has previously worked with athletes that include names such as Nolan Ryan, Jerome Bettis, Dan Marino, Anthony Rizzo, Justin Verlander, Rob Gronkowski, Patrick Mahomes, John Cena and many others. Since 1996 they’ve worked with hundreds of clients launching successful products in the cereal, salsa, condiment, beef jerky, confection, and beverage categories. They have sold over 20 million items over this time span and helped raise over $22 million for various charities.