Haagen Dazs has signed on to open a new store at 1516 Rockville Pike- the former home of the recently closed Mr. Wish.
Haagen Dazs stores offer “irresistible creations made with Haagen-Dazs super-premium ice cream and sorbet.” The ice cream brand has seen a resurgence as of late, opening new shops across the country with fun giveaways at the grand opening celebrations. Recent openings have offered free mini cups or cones for the first 500 guests, scratch-off cards to win free ice cream for a year, and more.
Haagen Dazs currently has an additional Montgomery County location on the lower level of Montgomery Mall. The brand closed its Bethesda Row store in the summer of 2021 after about a decade of business at the location.