D.C. United has unveiled its 2024 primary kit called “The Icon Kit.” Inspired by the Frederick Douglass Memorial Bridge that neighbors Audi Field, the Icon Kit represents what it means to be united – as a community, a city, and a club.
The team also announced a multi-year front-of-kit partnership with Guidehouse, a DMV-based global provider of consulting services to public sector and commercial markets, with broad capabilities in risk management, technology, and risk consulting. The Guidehouse logo will be found prominently on the front of D.C. United’s home and away kits beginning with the 2024 Major League Soccer season, as well as the kits for the D.C. United Academy and professional eMLS team. Notably, this front-of-kit partnership becomes the first-of-its kind in Major League Soccer between a club and a global consultancy.
In addition to Guidehouse being featured on the front of D.C. United’s home and away kits, as well as training tops, Guidehouse will receive naming rights to the East Sideline Suite Level at Audi Field. The partnership also extends to D.C. United’s youth soccer efforts, where Guidehouse will play a leading role in advancing the club’s camps and clinics programming.
“We are confident that our partnership with Guidehouse will prove to be a transformational moment for our club and we are enthusiastic about what this relationship means for the next chapter of D.C. United,” said Danita Johnson, President of Business Operations for D.C. United. “It was important for us to align ourselves with a partner who shared our commitment to using our platform for purposeful, positive impact and a dedication to expanding the influence of our sport to provide more access, equity, and opportunity within our local community and across our region. The local insight – being based here in the region – paired with the international know-how with the work they do across the globe will have an immediate and long-lasting effect on our club’s mission to unite sport, build community, and ultimately compete to win championships.”
According to the team, “D.C. United are Black-and-Red. Two bold, powerful colors that come to life on the new Icon Kit. A club mantra. D.C. United are committed to delivering a positive and measurable impact in our city, powered in the core belief that all are welcome, and all are united.”
Per the website, “D.C. United celebrate the club’s four MLS Cups with four stars emblazoned above the crest on our kit, a symbol of the league’s first dynasty. A new front-of-kit partnership built on a shared passion and commitment to teamwork, collaboration, and purposeful, positive impact.” The new kits can be purchased here.
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