Bethesda

Shark Tank-Backed Collars & Co. Opening Flagship Store In Bethesda This Week

Collars & Co., the menswear brand known for its appearance on Shark Tank, will officially open its flagship Bethesda store on Wednesday, June 10.

Located at 7126 Bethesda Lane in Bethesda Row, the approximately 2,000SF store replaces the company’s Rockville pop-up location, which opened in late 2025. The move marks a significant step in the brand’s continued expansion and establishes Bethesda as the home of its flagship retail location.

Founded by CEO Justin Baer, Collars & Co. gained national attention for its signature Dress Collar Polo, designed to combine the polished appearance of a dress shirt with the comfort of a polo. The company has since expanded its product offerings to include a broader range of menswear and accessories.

The Bethesda flagship joins a growing portfolio of Collars & Co. stores across the country, including locations in New York, Florida, Illinois, Pennsylvania, Texas, and Virginia. The company is also preparing to open its first Virginia location at Reston Town Center later this summer.

Store hours at the Bethesda Row location are expected to be Monday through Saturday from 10am to 7pm and Sunday from 11am to 6pm. The opening adds another nationally recognized retailer to Bethesda Row and brings a permanent home to a brand that has steadily grown its local presence since debuting its Rockville pop-up last year.

Courtesy Collars & Co.

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