Per Montgomery County: The Emmy award-winning campaign “La Abuelina” is joining the Vision Zero Initiative’s pedestrian safety team to educate residents throughout July and August about how to safely navigate the newly installed pedestrian hybrid beacons (PHBs) located across the Montgomery County. After the animated character “La Abuelina” was used to urge Spanish speaking residents to get COVID-19 vaccinations, she will now be featured in English and Spanish social media posts and pop-up events located at PHBs to help explain how the traffic control devices offer extra protection to drivers and people walking, biking and rolling across the street.
“La Abuelina’ was created during COVID-19 and was a great way to communicate with our Spanish speaking communities about prevention, testing and vaccinations,” said County Executive Marc Elrich. “The campaign helped achieve high testing and vaccination rates and earned national and international media recognition. Due to this success, I requested her character be copyrighted by the County and used in other important public health and safety messaging. I am glad that she will now be a part of our Vision Zero efforts to promote pedestrian safety on our roads. With this new campaign, Abuelina is helping spread the word about new pedestrian hybrid beacons, so our
