Bed Bath & Beyond, which had locations in Gaithersburg, Germantown, and Rockville, is being relaunched today as an online-only retailer. Bed Bath & Beyond’s intellectual property was purchased by Overstock.com for $21.5 million in June. Both companies will now fall under the Bed Bath & Beyond name and Overstock.com now redirects you to bedbathandbeyond.com. Per Overtsock.com: The beloved home brand, Bed Bath & Beyond, is back! This leading consumer brand, which was purchased by Overstock.com, Inc. (NASDAQ:OSTK) in June, announced today the launch of BedBathandBeyond.com in the U.S. This launch marks a transformation for both Overstock and Bed Bath & Beyond, merging the best of both companies into a single online shopping destination under the Bed Bath & Beyond name.
“This is a historic day for Bed Bath & Beyond and Overstock – and for the broader ecommerce industry,” said Jonathan Johnson, CEO of the new Bed Bath & Beyond. “Overstock has a great business model with a name that does not reflect its focus on home. Bed Bath & Beyond is a much-loved and well-known consumer brand, which had an outdated business model that needed modernizing. Through this rebranding, we’re breathing new life into Bed Bath & Beyond, positioning it as an asset-light, ecommerce retailer with an expanded home furnishings and furniture assortment. Think of it as Bed Bath & a much bigger, better Beyond.”