Alexandria, Virginia – October 1, 2026 – Body Imperium, an Old Town Alexandria strength-training studio, has announced that it is rebranding as Imperium Strength and Longevity, known simply as Imperium.
The new name reflects the studio’s evolution from its Pilates origins into Alexandria’s only strength-training facility powered by ARX® (Adaptive Resistance Exercise) technology. The evolution of the business closely follows founder Victoria Azor’s personal experience building strength and longevity.