Ulta Signs on as Newest Tenant at Burtonsville Crossing

Ulta is listed as the newest tenant for the Burtonsville Crossing Shopping Center that’s currently being renovated. The center will be home to Montgomery County’s first Sprouts grocery store, which is on pace to open by the end of this year. It will also be home to Domain Fitness & Performance, an upcoming TJ Maxx location, and Creative Outlets Arts Center which recently announced that they’ll be moving into the shopping center from their previous Montgomery Mall location that closed in Bethesda earlier this summer. EDENS is also likely to receive a $3.5 million grant to renovate and revenant the shopping center.

Ulta opened 47 new stores in 2022 and renovated or relocated 32 stores, according to its 2022 fiscal year-end earnings call. The brand is known for its variety of beauty and skin care products ranging from entry level brands to prestige lines, allowing customers to try from the least expensive brands to top line brands all under one roof. The company saw growth throughout 2022 and expects the same in 2023 with plans to open another 25 to 30 more new stores and provide facelifts to or relocate another 20 to 30, according to Ulta CEO Dave Kimbell. These additional storefronts are above and outside of the plans to expand its shop-in-shops with Target. An opening date for the Burtonsville Crossing location is not yet available.