Ulta Now Open in Rio Target

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Ulta’s “shop-in-shop” concept is now open at Target in Rio.

Target announced in July that the Gaithersburg and Rockville locations would be among the first 100 stores that will add the new Ulta in Target “shop-in-shop” concept.

The mini shop opened a few weeks back at the Rockville location.

According to Target, the Ultas feature more than 50 brands, including Anastasia Beverly Hills, Ariana Grande, bareMinerals, Bumble and bumble, Clinique, Drybar, IT Cosmetics, Jack Black, Juvia’s Place, MAC Cosmetics, Madison Reed, Morphe, PATTERN, Philosophy, Smashbox, St. Tropez, Sunday Riley, Tarte, The Ordinary, Too Faced, TULA Skincare, Ulta Beauty Collection, Urban Decay and others.
Each “shop-in-shop” will be near the existing Target beauty section and will feature specialized displays, discovery zones and on-trend, season-specific products.
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